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Mobile advertising is becoming more and more accepted, but most people still struggle with the mechanics of how SMS text advertising, which is the most common among most advertisers, work.  Here is a quick explanation:

1.    The small business advertiser conducts other forms of marketing and promotion in which he encourages customers and potential customers to text with a special keyword.  When the consumer does this, they have opted into the vendor’s mobile distribution list (similar to an email list).  The advertiser can market different keywords for different campaign purposes. 

2.    When a customer opts into a distribution list with a keyword, they receive an automated response from the vendor.  The vendor has to option of setting up recurring auto-responses or even different responses for consumers who have keyed in a code word more than once. 

3.    The vendor can then send out bulk SMS text messages to their mobile distribution list, or just a selected portion. 

Creativity is the only roadblock in how SMS text advertising can be used by an advertiser.  Some strategies other advertisers have used have been to notify customers of special sales, restaurant menus or to offer coupon discounts, real estate agents can send information on selected properties, and service vendors can send appointment reminders. 

Voting and contests by popular TV shows is one well-known way SMS text messaging has been used.  It could be as simple a campaign as notifying your subscribers that you have posted a new article to your blog.  It can be very effective to set up advertising campaigns to coordinate between email messaging, IM and text messaging. 

For small business owners to stay in touch with their customers and build relationships with potential customers, mobile advertising is quickly becoming one of the best solutions. 

Be sure to visit SmallBusinessMobileAdvertising.com to learn much more about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile phone advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).

Mobile advertising is becoming more and more accepted, but most people still struggle with the mechanics of how SMS text advertising, which is the most common among most advertisers, work.  Here is a quick explanation:

1.    The small business advertiser conducts other forms of marketing and promotion in which he encourages customers and potential customers to text with a special keyword.  When the consumer does this, they have opted into the vendor’s mobile distribution list (similar to an email list).  The advertiser can market different keywords for different campaign purposes. 

2.    When a customer opts into a distribution list with a keyword, they receive an automated response from the vendor.  The vendor has to option of setting up recurring auto-responses or even different responses for consumers who have keyed in a code word more than once. 

3.    The vendor can then send out bulk SMS text messages to their mobile distribution list, or just a selected portion. 

Creativity is the only roadblock in how SMS text advertising can be used by an advertiser.  Some strategies other advertisers have used have been to notify customers of special sales, restaurant menus or to offer coupon discounts, real estate agents can send information on selected properties, and service vendors can send appointment reminders. 

Voting and contests by popular TV shows is one well-known way SMS text messaging has been used.  It could be as simple a campaign as notifying your subscribers that you have posted a new article to your blog.  It can be very effective to set up advertising campaigns to coordinate between email messaging, IM and text messaging. 

For small business owners to stay in touch with their customers and build relationships with potential customers, mobile advertising is quickly becoming one of the best solutions. 

Be sure to visit SmallBusinessMobileAdvertising.com to learn much more about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile phone advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).

It won’t be long before every small business owner relies on mobile phone advertising as much as they do Internet marketing now.  More than five out of six households have at least one mobile phone, and recent studies have found that mobile advertising is 3-5 time more effective than online advertising.

Understanding how mobile advertising works can be confusing, however. Articles and reports in the media usually focus on the ways that very large businesses use mobile advertising, which can be irrelevant to a smaller company.  Here you will find a quick breakdown of the two most popular forms of mobile phone advertising today. 

Text Advertising. 

This form of mobile advertising begins with a current or potential customer requesting to receive text phone advertisements from you, the merchant.  You ask them to text a special keyword that you have used in your other marketing efforts, and by doing so they “opt in” to your mobile advertising list.  You will generally engage a special mobile ad vendor to manage your text messaging program, and you typically have the option to purchase packages or just pay as you go.   

You then send text message (SMS) advertisements to your list of subscribers through their phones.  While vendors are getting very creative with this form of advertising, coupons and notice of limited time discounts have already proven to be successful with text message mobile advertising.  Restaurants, retail stores and entertainment type businesses have experienced good success. 

In Page Mobile Advertising.

You will find the other type of mobile advertising to be most comparable to Internet search engines.  In a nutshell, a consumer will do a mobile search for a particular item they are looking for.  Your mobile advertisement appears if it is relevant to the customers search. 

Search engine databases are typically made up of merchants who are subscribers to the mobile search engine.  This form of advertising can help a merchant on a budget, as they usually charge a set monthly subscription fee to be in the database. 

Whether you prefer SMS advertising or In Page advertising, there are affordable options available to you for mobile phone advertising. 

Be sure to visit SmallBusinessMobileAdvertising.com to learn much more about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).

Mobile advertising has become an integral part of commercial business.  93% of young families have at least one mobile phone, and according to the Nielsen studies the US boasts 63 million mobile web users.   With statistics like that, more and more small to mid sized companies are considering mobile advertising as part of their marketing campaigns. 

You can’t compare mobile advertising with more traditional advertising methods, however, so it is critical to understand mobile advertising’s challenges when formulating your mobile advertising marketing campaign. 

Slow data transfer speed is the first challenge with mobile advertising.  Mobile phone users that have grown up with high speed Internet may be frustrated at the transfer time with some mobile devices.  While technology is advancing rapidly, this is still a challenge the mobile phone advertiser needs to be aware of.   

Very few mobile phone surfers “surf” on their device, probably because of the slow data transfer speed.  Most people using mobile phones want the answer to an immediate question, and won’t be distracted by something irrelevant, which is the opposite of most online Internet users. 

Because of these challenges, mobile advertisers are focusing less on diversion advertising or pop up distractions, both which are heavily favored on the Internet, and more on In-page mobile search engines and SMS text messaging campaigns.   

SMS text advertising and In-page search engines can be up to 50% more effective than traditional Internet ads if they add value to the mobile phone user and help to solve an immediate concern.  This can be a real competitive advantage for entrepreneurial business owners, as they both are economical and can fit any budget, as well as simple to begin immediately. 

Be sure to visit SmallBusinessMobileAdvertising.com to get many more resources about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).

It won’t be long before every small business owner relies on mobile phone advertising as much as they do Internet marketing now.  More than five out of six households have at least one mobile phone, and recent studies have found that mobile advertising is 3-5 time more effective than online advertising.

Understanding how mobile advertising works can be confusing, however. Articles and reports in the media usually focus on the ways that very large businesses use mobile advertising, which can be irrelevant to a smaller company.  Here you will find a quick breakdown of the two most popular forms of mobile phone advertising today. 

Text Advertising. 

This form of mobile advertising begins with a current or potential customer requesting to receive text phone advertisements from you, the merchant.  You ask them to text a special keyword that you have used in your other marketing efforts, and by doing so they “opt in” to your mobile advertising list.  You will generally engage a special mobile ad vendor to manage your text messaging program, and you typically have the option to purchase packages or just pay as you go.   

You then send text message (SMS) advertisements to your list of subscribers through their phones.  While vendors are getting very creative with this form of advertising, coupons and notice of limited time discounts have already proven to be successful with text message mobile advertising.  Restaurants, retail stores and entertainment type businesses have experienced good success. 

In Page Mobile Advertising.

You will find the other type of mobile advertising to be most comparable to Internet search engines.  In a nutshell, a consumer will do a mobile search for a particular item they are looking for.  Your mobile advertisement appears if it is relevant to the customers search. 

Search engine databases are typically made up of merchants who are subscribers to the mobile search engine.  This form of advertising can help a merchant on a budget, as they usually charge a set monthly subscription fee to be in the database. 

Whether you prefer SMS advertising or In Page advertising, there are affordable options available to you for mobile phone advertising. 

Be sure to visit SmallBusinessMobileAdvertising.com to learn much more about how small businesses can use mobile phone advertising to grow their business. Make sure to get your free mobile advertising trial (and mention the promo code “mobilenow” and receive double the credits during your free trial period).